THE SIMPLE BUSINESS METHOD
Most business advice starts with someone else’s answer. This is where you listen to yourself.
THE STATS
Simple business reclaims your capacity inside the business, and increases value and loyalty outside the business.
BUSINESS
In 2017, McDonald’s expanded its menu, but sales barely moved. After it simplified its menu, and refocused on its core offerings, same store sales rose 6% and its stock rose 40%.
(Bova, T. (2018, August 28). Why Adding More Products Isn’t Always the Best Way to Grow. Harvard Business Review. )
CUSTOMER
64% of consumers say they will pay more for a simpler experience, and 78% are more likely to recommend a brand because it offers simpler experiences.
(Siegel+Gale. World’s Simplest Brands, Tenth Edition.)
-
Exploration before execution. The starting point for everything. You cannot simplify what you haven’t truly seen.
-
Removing noise, and “clutter”. Identifying what actually matters. It’s not about reduction, it’s about recognition.
-
Expanding agency. Opening options safely. Creativity comes after clarity, so it doesn’t feel reckless, or overwhelming.
-
Making the business work day-to-day for the human running it, and the customers buying into it.
-
Customers know why your offering matters, and so do you. Success is not always growth, it is capability.
